Code of Conduct

We all have a responsibility to promote high standards of behaviour in the game. ACE Football Academy are supporting The FA’s Respect programme to ensure football can be enjoyed in a safe, positive environment. Remember children’s football is a time for them to develop their technical, physical, tactical and social skills. Winning isn’t everything. Play your part and observe The FA’s Respect Code of Conduct for spectators and parents/carers at all times


When playing football, I will:

Always play to the best of my ability

Play fairly – I won’t cheat, complain or waste time

Respect my team-mates, the other team, the referee or my coach/manager

Play by the rules, as directed by the referee/coach

Shake hands with the other team and referee at the end of the game

Listen and respond to what my coach/ team manager tells me

Talk to someone I trust or the club welfare officer if I’m unhappy about anything at my club


When supporting my child, I will:

Remember that children play for FUN

Applaud effort and good play as well as success

Always respect the match officials’ decisions

Remain outside the field of play and within the Designated Spectators’ Area (where provided)

Let the coach do their job and not confuse the players by telling them what to do

Encourage the players to respect the opposition, referee and match officials

Avoid criticising a player for making a mistake – mistakes are part of learning

Never engage in, or tolerate, offensive, insulting, or abusive language or behaviour.


When working with players, I will:

Place the well-being, safety and enjoyment of each player above everything, including winning

Explain exactly what I expect of players and what they can expect from me

Ensure all parents/carers of all players under the age of 18 understand these expectations

Never engage in or tolerate any form of bullying

Develop mutual trust and respect with every player to build their self-esteem

Encourage each player to accept responsibility for their own behaviour and performance

Ensure all activities I organise are appropriate for the players’ ability level, age and maturity

Co-operate fully with others in football (e.g. officials, doctors, physiotherapists, welfare officers) for each player’s best interests.