Coaching Philosophy

At ACE Football Academy we consider it is our primary responsibility to make sure that players have fun whilst developing as footballers, which should hopefully instil in them a long term love for the game. We do not measure the performance of coaches in wins and losses, but rather in what players learn in terms of technique, sportsmanship and fair play. Our managers, coaches and officials are charged with the responsibility of controlling their players at all times during a match or training and will lead and teach by example.


  • To place the well being and safety of each player above all else. The priority is to keep all individuals as safe as possible and to minimise the risks as far as is possible in a full contact
  • To use my position as a role model to young players in a positive manner, to influence them not only in terms of their sporting lifes but also in terms of their lives outside of the game to help maintain a healthy and positive way of life.
  • To respect and champion the rights of each individual.
  • To build an appropriate relationship with the individual based on openness, honestly, mutual trust and respect.
  • To always display high standards of behaviour and appearance.
  • To ensure that taking part, whether it be coaching or playing, is fun and to never let winning take over as the sole objective.
  • To involve the players in the decision making process. The outcome is more positive if people are working toward a commonly agreed and targeted end goal, rather than an end goal that has been assigned solely by the coach.
  • To listen to each of the players and treat their comments and suggestions with respect.
  • To encourage the progression of the ‘allround’ person, not just in sport but to try and instill the benefits of good education and the importance of family and friends and positive interests away from the sports field.
  • To take pride in our coaching, to ensure players listen to what we are saying and that what we are saying is relevant, in order to make sure we are coaching correctly. We will continue to try and improve our coaching techniques and methods and search out new ideas that will benefit the people we coach.
  • To continue to practise that you can learn from anybody at anytime regardless of age, gender, experience or ability and to accept that at no time will we have ‘learnt’ all there is to know.
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